Category: Technology

cognos analytics

Here are the intuitive updates IBM have made to Cognos Analytics

Cognos is a software suite developed by IBM that makes it easier for persons without much technical knowledge to extract desired information from the system, analyse it and use the same to make detailed reports. There have been various improvements on the suite over the years with the latest being credited for lifting a load […]

Why is SEO so important for lead generation?

Have you ever asked yourself why is SEO so important for lead generation? Today, B2B enterprises no longer look at their corporate websites as mere online brochures. Instead, the B2B website is gaining importance as a powerful lead generation tool. The advent of marketing automation software and the provision to derive web analytics has enabled […]